Website Builder SEO vs WordPress SEO: Which One Is Better?

Website builders are a perfect solution for individuals and small businesses to start a website without hiring a developer. However, finding the best website builder can be tricky for beginners.

There are so many website builders on the market, how do you know which one is the right solution for you?

In this article, we’ll help you choose the best website builder by going over the pros and cons of the most popular options.


Choosing the Best Website Builder — What to Look for?
Before comparing the top website builders, we recommend that you write down what you want to do with your website? What are your goals and what features would you like to see on your website.

For example, you can write down things like: have a blog section, photo gallery, online store, reservation system, contact form, slider, etc.

If you are unsure about what you want, then check out your competitors or other websites for inspiration.

Most website builders offer a drag and drop user interface to build your website. You can take advantage of the trial accounts to test drive before you make your final decision.

Next, you need to consider your growth options. Will you be adding regular updates to your website? Do you need a blog section? Would you be selling more products on your website in the future?

You need to make sure that the website builder you choose is capable of handling your needs as your business grows.

That being said, let’s take a look at the top website builder platforms to make your website without hiring a developer.


1. WordPress

WordPress.org (also known as self hosted WordPress) is the world’s most popular website building platform. Over 34% of all websites on the internet are powered by WordPress.

Note: There are two versions of WordPress available. There is self-hosted WordPress.org and WordPress.com. We will talk about WordPress.com later in this article. You can also read our WordPress.org vs WordPress.com comparison for more details.

The self-hosted WordPress tops our list of best website builder due to its popularity, powerful features, scalability, and ease of use.

WordPress is a free and open source website builder. This means that you have maximum control over your website compared to any other online website builder in this list.

Unlike other website builders, you will need a WordPress hosting account and host your own website (this is a lot easier than it sounds).

Powering over 30% of all the websites existing over the Internet, WordPress has certainly come a long way since its release on 27 May 2003, by Matt Mullenweg and Mike Little. It’s 2018 and WordPress continues to grow, steadily yet magnificently.

And talking of the steady growth, the last decade has seen a surge in the importance that has been given to white label SEO. In order to make businesses discoverable, and in a pursuit to stay at the top of the search engine result pages (SERPs), individuals and brands are relying on SEO-powered website-building platforms.

WordPress is definitely one of the favorite choices. But the question is whether it is a good choice for accomplishing the SEO goals that you are trying to achieve, so let’s find out what WordPress has to offer.


WordPress gives you complete control on every aspect of your website. It can be used to build any kind of website. For example, an eCommerce store, community forums, a social network, a membership website, and more.

There are thousands of pre-made WordPress themes that you can use for your website’s design. It also has amazing drag and drop page builders like Beaver Builder and Divi which allow you to easily create your own page layouts.

Creating a page with Beaver Builder best page builder plugin

You’ll also get access to more than 50,000 free WordPress plugins. These are like apps for WordPress that adds additional features and functionality to your website.

WordPress is fully translated into dozens of languages and can be easily used to create multilingual websites.

When you consider all the above benefits, WordPress is by far the cheapest website builder in the market.


You will have to manage your own website, which means you will need to familiarize yourself with a new system. This slight learning curve is easily overcome by most users, but it does feel a bit difficult in the beginning.

You will also have to keep up with WordPress updates, plugin updates, and create backups.


While WordPress is a free website builder, you will need a domain name and web hosting to get your website live which typically costs $14.99/year and $7.99 per month respectively.

Fortunately, we have worked out a special deal for WPBeginner users. You can start a website for only $2.75 per month with Bluehost, an official WordPress recommended hosting provider. They are offering our users 60% off on web hosting that comes with free SSL and a free domain name.


2. Constant Contact Website Builder

Constant Contact website builder is an intelligent A.I. powered website builder that helps you build a custom website within minutes. This is a dream come true for non-techy small business owners.


Constant Contact is known for being the world’s leading email marketing service. After listening to small business concerns, they have decided to create the world’s first artificial intelligence powered website builder that helps you create a website in minutes.

You can use their guided AI wizard to create a completely custom website with personalized image and content suggestions.

Constant Contact Website Builder Customizer

Their drag & drop website builder makes it easy to customize your website layout. You can choose from their library of over 550,000 free professional quality images to make your website look visually stunning.

All templates are mobile friendly out of the box, so your website will look great on all devices.

Since it’s a hosted website solution, it’s a completely hassle free website builder. They also offer 24/7 chat, email, and phone support which is great for small business.

Other features on the platform include logo maker, lead capture forms, website analytics, eCommerce, and more.

The best part about Constant Contact is that it’s a free website builder. This means you can create a website, blog, and even an online store for free.

Their free plan is quite generous compared to other website builders in the list because they let you create an online store and sell products. Most other website builders restrict the eCommerce plan to paid users only.

Constant Contact’s paid plan are also very affordable starting at $10 per month which gives you access to a free domain and all their powerful features.

Considering the features, Constant Contact is definitely one of the best professinoal website builders in this list.


The developer ecosystem is currently small, so there are no third-party extensions that you can install on your website to add new features that are not offered by Constant Contact.

Just like every other website builder, if you want to connect a custom domain name, then you will have to upgrade to the paid plan. The good part is that they give you a free domain name when you do upgrade.


Constant Contact offers a powerful free website builder that lets you create a website, blog, and even an online store.

If you want to use your own custom domain, get access to their powerful features, and phone support, then you will have to upgrade to their starter plan which costs $10 per month.

Their business plus plan costs $20 per month, and it comes with advanced features for eCommerce websites.

If you’re a small business who don’t want to use WordPress, then Constant Contact is definitely a great choice.

3. SiteBuilder

SiteBuilder is an easy website builder that lets you create a small business website, blog, or even an eCommerce website with just a few clicks.


SiteBuilder offers an easy drag and drop website builder to create your website. You can start with one of their hundreds of professionally designed templates and customize it using a simple drag and drop interface to match your brand.

All SiteBuilder templates are optimized for mobile, tablets, and desktop computers. This means that your website will look great on all devices.

It comes with all the powerful features that you expect from a well-known website builder including: website analytics, eCommerce functionality, ability to add a blog to any website, and a free domain with all plans.

They offer live chat and phone support for technical assistance, so you can easily get started.


Unlike other popular website builders, SiteBuilder does not have a free website builder option. They also do not offer a free trial. However they do offer a 14-day money back guarantee in case you aren’t happy with the product.

Their extension ecosystem is small, and you won’t be able to hire a developer to build advanced features like WordPress because its not open source.

Since it’s a proprietary platform, migrating your website away from SiteBuilder will be difficult.


SiteBuilder paid plans start from $5 per month for Pro, $7 per month for Premium, and $10 per month for eCommerce plan.

All plans come with a free domain name for one year, free advertising credits, and phone support.

If you’re looking for a professional website builder, then SiteBuilder is an excellent option. However if you want advanced features and more control over your content, then nothing will beat self-hosted WordPress (#1 option in our list).

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